Old vs New Website Study

How Permanent Makeup Academy PH transformed from a simple product-focused Shopify store into a premium beauty academy website built for trust, training inquiries, product discovery, and career-focused conversions.

This website study compares the previous Permanent Makeup Academy PH website with the refreshed design direction, highlighting improvements in visual branding, user experience, content structure, training positioning, product visibility, conversion flow, and SEO potential.

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Executive Summary

The old Permanent Makeup Academy PH website already had the essential content needed to explain the brand, courses, products, and services. It showed the product deals, course offers, career call-to-action, and basic academy credibility sections. However, the layout felt more basic, product-heavy, and less guided from a visitor journey perspective.

The new website direction creates a stronger and more premium online presence. Instead of presenting the brand as only a Shopify product store, the refreshed website positions Permanent Makeup Academy PH as a trusted beauty academy offering permanent makeup training, aesthetics education, beauty services, and professional products.

The biggest improvement is the shift from a product-first layout to a career-first experience. The new website gives more emphasis to brand authority, training pathways, student outcomes, clear calls-to-action, and a polished visual identity using blush pink, magenta, plum, lavender, and white.

Old Website Overview

The previous website was functional and contained the core information visitors needed, but the design felt more transactional than transformational. It looked more like a standard Shopify store with training content added around it.

What Worked Well

  • The old website already had product visibility.
  • The navigation menu was complete.
  • The homepage included course calls-to-action.
  • It highlighted Best Permanent Makeup Deals.
  • It showed credibility through training-related sections.
  • It included a blog section for aftercare and education.

What Needed Improvement

  • The homepage looked more like a product display than a premium academy.
  • Product cards dominated the early part of the page.
  • The hero section did not immediately create a strong emotional brand story.
  • The brand colours were not used consistently.
  • The page lacked strong section separation.
  • The calls-to-action were present but not visually powerful.
  • The academy's training value and mentorship were not fully communicated.

New Website Overview

The new website direction uses the same core content but presents it in a more professional, structured, and brand-led way. It creates a stronger first impression by introducing Permanent Makeup Academy PH as a premium beauty academy, not just an online product shop.

The new homepage uses a clearer hero message, stronger visual hierarchy, service and product category cards, featured product deals, a Why Choose section, professional training highlights, blog previews, and a stronger global footer.

Stronger Academy Positioning

The new website leads with education, career transformation, and student outcomes.

Cleaner Visual Identity

The design uses blush pink, deep plum, magenta, lavender, and white for a more polished beauty academy feel.

Clearer User Journey

Visitors can easily choose whether to enroll, shop products, book services, or learn more.

More Trust Signals

The site highlights leadership, hands-on training, earning potential, and academy credibility.

Stronger Conversion Flow

Calls-to-action are repeated throughout the page and are easier to notice.

Better SEO Potential

The new structure supports training, products, services, blogs, and location-based visibility.

Visual Design Comparison

Old Website

The old website had a simpler layout with smaller typography, compact product grids, and limited visual hierarchy. It was functional, but it felt more transactional and less premium. The overall impression was closer to a basic Shopify store than a beauty academy brand.

  • White background
  • Compact product grid
  • Smaller typography
  • Limited section separation
  • Functional but less premium
  • Product-heavy layout

New Website

The new website feels more aligned with the beauty and aesthetics industry. It uses larger headings, softer backgrounds, premium spacing, rounded cards, strong CTA buttons, and a more consistent colour palette. The result is a more feminine, modern, and trustworthy brand experience.

  • Blush pink backgrounds
  • Deep plum headings
  • Magenta CTA buttons
  • Rounded white cards
  • Stronger visual hierarchy
  • Premium beauty academy feel

Brand Positioning Shift

The old website communicated that Permanent Makeup Academy PH offered products and trainings. The new website communicates a bigger promise: a pathway into the beauty industry through trusted training, tools, mentorship, and professional support.

Old Positioning

The old website positioned Permanent Makeup Academy PH as a beauty product store, a training provider, and a source for discounted permanent makeup deals. The information was useful, but the training authority was not immediately dominant.

New Positioning

The new website positions the brand as a premium beauty academy, permanent makeup and aesthetics training provider, professional product source, and career growth platform for aspiring beauty professionals.

The biggest improvement is the shift from product-first selling to career-first positioning.

Content Structure Comparison

The new structure creates a clearer decision path. Visitors can quickly understand the academy, explore trainings, browse products, book services, read educational blogs, and contact the team.

Old Website Flow

1
Header and announcement
2
Hero banner
3
Product deals
4
Career CTA
5
Want More Info section
6
Three credibility blocks
7
Blog preview
8
Footer

New Website Flow

1
Announcement bar
2
Navigation
3
Hero message
4
Category pathways
5
Product deals
6
Career CTA
7
Why Choose section
8
Training highlight section
9
Blog section
10
Final CTA
11
Global footer
Website Navigation

Navigation & User Journey

The refreshed website improves navigation by clearly separating the main business pillars: Home, Products, Aesthetics Training, Trainings, Services, About Us, Contact Us, and Blogs. This helps visitors immediately understand where to go based on their intent.

For Future Students

Visitors interested in learning can go directly to Aesthetics Training or Trainings to explore course options.

For Product Buyers

Visitors shopping for permanent makeup tools, pigments, lash lift products, BB Glow supplies, and beauty masks can use the Products menu.

For Service Clients

Visitors interested in treatments can go directly to Services to view BB Glow Service and Keratin Lash Lift.

For Trust Building

Visitors who want to know the brand, management team, and academy story can visit About Us and Blogs.

Training & Enrollment Experience

The new website better supports training inquiries because it makes the education offer feel more complete, supportive, and career-focused. Instead of simply listing courses, the refreshed structure explains the value of hands-on practice, coaching, student support, career opportunity, and professional training pathways.

Clear Training Pathways

Students can explore permanent makeup courses, microblading training, machine-based PMU, BB Glow, lash lift, and aesthetics training.

Stronger Course Value

The new layout can highlight inclusions such as live model practice, kits, certifications, guidance, and update trainings.

Better Confidence Building

Messaging around hands-on experience helps students feel more prepared to start.

Repeated Enrollment CTAs

Enroll Now and course buttons are placed throughout the page to reduce friction.

Career-Focused Messaging

The site communicates that training is not just a class, but a step toward a beauty career.

Product Selling Experience

The old website gave strong visibility to product deals, which was helpful for eCommerce. The new website keeps product visibility but places it inside a broader academy experience. This creates a better balance between product sales, course enrollments, and service inquiries.

Old Website

Product deals were one of the most dominant homepage sections, making the site feel highly transactional.

New Website

Product deals are still visible, but they are supported by training cards, blog content, trust sections, and stronger academy positioning.

Recommendation

Keep the Best Permanent Makeup Deals section, but make sure it does not overpower course enrollment and training pathways.

Trust & Credibility Improvements

The refreshed website creates stronger trust by making the academy's expertise, leadership, hands-on training, and earning potential more visible. These credibility signals help visitors feel more confident about enrolling, buying, or contacting the academy.

Skilled Leadership

The new website gives more space to the academy's leadership and training expertise.

Hands-On Experience

Training value is made clearer by emphasizing practical learning and live model experience.

Earning Potential

The website connects training to career opportunities and business growth.

About Us Authority

The About Us page strengthens the story behind Kristine Lucas, the management team, and the academy's growth.

Recommended next trust signals:

  • Student testimonials
  • Graduate success stories
  • Before and after images
  • Certification badges
  • Media features
  • Training location photos

Blog & Education Value

The old website showed limited blog visibility, while the new website expands the blog experience with multiple educational article cards. This improves SEO, builds topical authority, and supports students and clients with helpful information.
SEO + GEO Opportunity

Aftercare Education

Articles about eyebrow embroidery aftercare, healing expectations, and treatment care can help both clients and students.

Training Guidance

Blog content can help future students choose between microblading, permanent makeup, lash lift, BB Glow, and aesthetics training.

Product Education

Product-focused articles can explain pigments, PMU machines, needles, cartridges, and beauty tools.

Beauty Business Tips

Career-focused blogs can help students understand pricing, service setup, client care, and beauty business growth.

Conversion Review

Old Website Conversion Strengths

  • Product deals were visible.
  • Enroll Now CTA existed.
  • Contact information was present.
  • Course links were available.

Old Website Conversion Weaknesses

  • CTA hierarchy was weak.
  • Messaging felt less emotional.
  • Training value was not fully amplified.
  • User pathways were not strongly segmented.
  • The page felt more static and less guided.

New Website Conversion Strengths

  • Stronger hero CTA.
  • Clear training and product categories.
  • More repeated calls-to-action.
  • Stronger Why Choose section.
  • Better educational blog flow.
  • More complete footer.
  • Stronger premium brand feel.

New Website Conversion Risks

  • Too many sections may feel dense if not spaced well.
  • Product grids should not overpower training enrollment.
  • All CTA buttons must link correctly.
  • Product images need consistent quality.
  • Blog author names should be real if displayed.

SEO & AI Visibility Opportunity

The new website structure creates stronger SEO and GEO potential because it supports clear content clusters around permanent makeup training, aesthetics training, PMU products, beauty services, blogs, contact details, and location relevance.

Training Cluster

Permanent makeup courses, microblading training, machine-based PMU, lash lift training, BB Glow training, and aesthetics specialist training.

Product Cluster

PMU tools, pigments, microblading tools, needles, cartridges, lash lift products, BB Glow products, facial machines, and beauty masks.

Service Cluster

BB Glow Service, Keratin Lash Lift, beauty services, treatment preparation, and aftercare.

Authority Cluster

About Us, founder story, management team, student success, testimonials, blog content, and academy credibility.

Recommended improvements

Add Organization schema
Add EducationalOrganization schema
Add Course schema
Add Product schema
Add FAQ schema
Add LocalBusiness schema
Add llms.txt
Add internal links between trainings, products, blogs, and services
Add location references where relevant

Old vs New Website Scorecard

Category Old Website New Website
Visual Appeal 6/10 9/10
Brand Consistency 6/10 9/10
Training Positioning 6/10 9/10
Product Visibility 8/10 8/10
User Journey 6/10 9/10
CTA Strength 6/10 9/10
Trust Signals 6/10 8/10
SEO Potential 6/10 9/10
Blog / Education Value 5/10 8/10
Premium Feel 5/10 9/10

The refreshed design significantly improves brand perception, conversion flow, and training-focused positioning.

Key Findings

1

The old site was functional, but not premium.

It contained useful information but did not fully reflect the authority and training value of the academy.
2

The new site is more brand-led.

It uses stronger visuals, clearer messaging, and a more consistent beauty academy identity.
3

Training is now more dominant.

The refreshed website better communicates permanent makeup, microblading, aesthetics, BB Glow, and lash lift training pathways.
4

Products still remain visible.

The Best Permanent Makeup Deals section continues to support eCommerce sales without making the homepage feel too transactional.
5

The new structure supports growth.

The new website has stronger potential for inquiries, enrollments, product sales, SEO, blogs, and AI visibility.

Recommended Next Steps

  • 1

    Finalize the homepage hierarchy

    Keep the hero, category cards, best deals, why choose section, training section, blog section, and final CTA while avoiding duplicated product grids.

  • 2

    Improve product image consistency

    Use cleaner, uniform product images with consistent cropping, lighting, and backgrounds.

  • 3

    Add graduate testimonials

    Use real student photos, certificates, and short quotes to strengthen trust.

  • 4

    Add course comparison blocks

    Help visitors compare microblading, full PMU, machine-based PMU, BB Glow, lash lift, and aesthetics training.

  • 5

    Add FAQ sections

    Include FAQs on every major page for SEO, conversion, and AI search support.

  • 6

    Strengthen the blog strategy

    Publish blogs around aftercare, course selection, PMU career paths, microblading vs ombre brows, lash lift training, BB Glow, and PMU tools.

  • 7

    Add clear location trust

    Mention active training locations and partner venues where applicable.

  • 8

    Implement AI and GPT crawl support

    Add robots.txt updates, schema markup, and llms.txt to support GPT and AI search visibility.

From Product Store to Premium Beauty Academy

The refreshed Permanent Makeup Academy PH website creates a stronger first impression, a clearer visitor journey, and a more premium brand experience. It better communicates the academy's true value: trusted beauty education, hands-on training, professional products, and career transformation.
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Permanent Makeup Academy PH is now better positioned to attract students, support product sales, build trust, and grow its visibility across search engines and AI platforms.